Bid Lists allow you to set a specific value of bid for any site of interest within the same advertising campaign. You can create Bid Lists independently without starting a campaign and then add them, or Bid Lists can be created while setting up a new campaign.
Bid Lists
Follow the steps below to create a bid list:
1) Go to the Lists tab.
2) In the Bid Lists tab, click Add a Bid List.
3) Fill in the New Bid List form:
- For Status, select Active if you want this unit to be set live when it is created; select Inactive if you want this unit to be paused when it is created.
- For List Name, enter the Bid list name.
- For Advertiser, select the Advertiser who will use this list.
- For Upload File, select the way to upload domains. There are two ways to do that:
a) Manual Edit – you enter domains manually and click Add.
b) Upload from file – you select a txt, csv file with a list of sources on your device.
4) Click Save Bid List to finalize the changes.
Once the Bid List is created, you can add it to your ad set in the targeting section.
Available Formats
Now you can add to a bid list not only domains but also the following parameters and combine them.
The structure is the following: parameter :value:operation with a bid.
| Parameter | Value | Examples |
| user_id | enter a user ID, e.g. 18159 | user_id:18159:*0.9 |
| data_segment | enter a segment ID, e.g. 214589 | data_segment:214589:+0.1 |
| ip |
enter an IP, e.g. 151.101.65.121 | ip:151.101.65.121:-0.7 |
| useragent |
useragent:mozilla/5.0 (iphone; cpu iphone os 11_2_2 like mac os x) applewebkit/604.4.7 (khtml, like gecko) MObile/15c202:-0.1 | |
| ssp_id | enter an SSP ID, e.g. 110 | ssp_id:110:-0.2 |
| publisher_id | enter a publisher ID, e.g. 48965 | publisher_id:48965:+1 |
| domain | enter a domain, e.g. blogspot.com | domain:blogspot.com:-0.2 |
| site_id | enter a site ID, e.g. 41563 | site_id:41563:/0.5 |
| placement | enter a placement, e.g. 202022 | placement:202022:+0.3 |
| inventory_type | site, app | inventory_type:site:+0.3 |
| site_category | enter a site category, e.g. IAB1 | site_category:IAB1:*0.5 |
| zone_position | unknown, above_the_fold, below_the_fold, ad_position_fullscreen, footer, header, sidebar | zone_positi on:below_the_fold:*0.2 |
| carrier | enter a carrier, e.g. SFR | carrier:SFR:+0.4 |
| device | mobile, computer, tablet, other | device:mobile:*0.4 |
| connection_type | enter a connection type: wifi, cellular, ethernet | connection_type:wifi:-0.1 |
| ISP | enter an Internet provider, e.g. Orange | isp:orange:+0.1 |
| OS | enter an operation system, e.g. android 6 | os:android 6:-0.9 |
| weekday | MO, TU, WE, TH, FR, SA, SU | weekday:fr:*0.4 |
| hour | put the number from 0 to 23 | hour:15:-0.3 |
| country / region / city / zip | enter country / region / city / zip | country:usa:/0.2 region:ca:+0.1 city:Chicago:-0.5 zip:90009:*0.2 |
| creative_id | enter a creative id, e.g. 38746 | creative_id:38746:+0.7 |
| size | enter an ad size, e.g. 320×50 | size:320×50:-0.2 |
| player_size | enter a video player size, e.g. 300×250 | player_size:300×250:/0.1 |
| video_options | player_size_small, player_size_medium, player_size_large, player_size_in_banner, linear_format_pre_roll, linear_format_mid_roll, linear_format_post_roll, content_initiation_auto_play, content_initiation_click_to_play, audio_on, audio_off, skippable, rewarded, in_stream, out_stream, in_banner | video_options:player_size_small:+0.5 |
Value: Register is of no importance. Operations with a bid:+ — add to a bid
– — deduct from a bid
* — multiply a bid
/ — divide a bid
Please note that if you use more than one rule, e.g. country:usa:+0.2 and device:mobile:+0.3 in case when both rules are followed 0.5 (0.2+0.3) will be added to the bid.